SEO Training That Works in Practice
Learn the actual mechanics of search optimization through hands-on workshops designed around real scenarios. You'll work through keyword research, technical audits, content structure, and link evaluation using tools professionals rely on daily. Each session builds on concrete examples, not abstract theory.
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What You'll Actually Learn
Six focused modules covering the fundamentals through to advanced implementation. Each module includes exercises you can apply immediately.
Search Mechanics & Keywords
Understanding how search engines index and rank content. You'll learn to research keywords based on real search intent, not just volume numbers.
- Crawling and indexing basics
- Keyword research tools and methods
- Search intent analysis
- Competitive keyword gaps
On-Page Optimization
Structuring content for both users and search engines. Covers title tags, meta descriptions, heading hierarchy, and content organization that actually helps rankings.
- Title and meta optimization
- Content structure patterns
- Internal linking strategy
- Image and media optimization
Technical SEO Fundamentals
Site architecture, speed optimization, mobile responsiveness, and structured data. You'll run actual technical audits and fix common issues.
- Site speed analysis and fixes
- Mobile optimization checks
- XML sitemaps and robots.txt
- Schema markup implementation
Content Strategy & Development
Creating content that ranks and converts. Learn to map content to search intent, optimize for featured snippets, and build topic authority.
- Content gap identification
- Topic clustering methods
- Featured snippet optimization
- Content refresh strategies
Link Building & Authority
Understanding link value and building legitimate backlink profiles. Covers outreach methods, content promotion, and evaluating link quality.
- Link quality assessment
- Outreach and relationship building
- Content promotion tactics
- Disavowing toxic links
Analytics & Reporting
Setting up tracking, interpreting data, and reporting results. You'll learn which metrics matter and how to demonstrate SEO impact to stakeholders.
- Google Analytics setup for SEO
- Search Console data analysis
- Ranking and traffic tracking
- ROI reporting frameworks
Tertius van Niekerk
Lead SEO InstructorI've spent nine years working in search optimization, from agency work managing client campaigns to building internal SEO processes for e-commerce platforms. The workshops I run focus on the practical side – using actual tools, reviewing real sites, and working through optimization decisions you'll face regularly.
Most of what I teach comes from projects I've worked on directly. When something doesn't work in practice, I don't include it. The goal is to give you skills you can use the week after training ends.
- 9 years in professional SEO roles
- Led technical audits for 120+ client sites
- Built SEO processes for three e-commerce platforms
- Regular contributor to industry case studies
What Previous Participants Say
The technical SEO module gave me the exact process I needed to audit our site properly. Within two weeks of finishing the workshop, I identified and fixed crawl issues that had been holding back three product categories. Our organic traffic to those sections increased by about 40% over the next month. The training focused on tools I already had access to, which made implementation straightforward.
I appreciated the focus on actual keyword research methods rather than just theory. The exercises using Search Console data helped me understand what our audience was really searching for. I've since restructured our content calendar based on what I learned, and we're ranking for terms that actually convert.
